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Dear %%FIRSTNAME%%

We are delighted to announce a wonderful new arrival. Yes, congratulations to Kate and William on their new bundle of joy.

Let's not forget of course (fanfare please), you'll soon be welcoming your own little prince or princess. While you may not be surrounded by paparazzi, you probably still feel like all eyes are on you as your journey into motherhood begins.

Luckily the SMA Baby Club is here and ready to help, support and serve.
While we can't all have handmaidens or footmen, the SMA Baby Club will do its royal best to attend your every need, with:
  • 24/7 reassurance and support from our Careline Team of expert mums
  • regular tips and ideas to enjoy motherhood and its beautiful moments of chaos
  • tips on what to eat whilst pregnant
  • advice from other mums
  • how-to videos.
We've also been hard at work looking for some useful videos to help in those first few days.
Baby basics: holding your baby
And if there's anything else, we're just at the end of the phone with any help or tips you might need.
We remain, as ever, your most humble servants.
If you know any households who would like the SMA Baby Club treatment, forward them this email. We'd be delighted to serve them too.
SMA Baby Club
 
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