Shaping the future health of babies
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Shaping the future health of babies
Dear Healthcare Professional,
Welcome to the August edition of our eNewsletter, aimed to keep you updated with the latest news in infant nutrition.
This month we will be introducing our new look SMA® PRO range and updated healthcare professional website.
Kind regards,
The SMA® Professional Team |
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Our new look SMA® Nutrition range is now becoming available in store
The SMA® PRO range is expertly developed with nature in mind to help support babies' unique nutritional needs.
The same formulations now with a new look. |
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Our SMA® PRO Toddler Milk becomes SMA® PRO Growing Up Milk
To make it easier for parents, we have changed the name of our SMA® PRO Toddler Milk to SMA® PRO Growing Up Milk to ensure consistency with other milk from 12 months plus. |
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Introducing our updated Healthcare Professional website
We have received feedback that you would like our website to be easier to navigate. As a result we have updated our home page to make it easier to find what you need. We will be making further changes in the coming months so watch out for more updates. |
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®Registered Trademark.
IMPORTANT NOTICE: The World Health Organisation (WHO) has recommended that pregnant women and new mothers be informed on the benefits and superiority of breastfeeding - in particular the fact that it provides the best nutrition and protection from illness for babies. Mothers should be given guidance on the preparation for, and maintenance of, lactation, with special emphasis on the importance of a well-balanced diet both during pregnancy and after delivery. Unnecessary introduction of partial bottle-feeding or other foods and drinks should be discouraged since it will have a negative effect on breastfeeding. Similarly, mothers should be warned of the difficulty of reversing a decision not to breastfeed. Before advising a mother to use an infant formula, she should be advised of the social and financial implications of her decision: for example, if a baby is exclusively bottle-fed, more than one can (400 g) per week will be needed, so the family circumstances and costs should be kept in mind. Mothers should be reminded that breast milk is not only the best, but also the most economical food for babies. If a decision to use an infant formula is taken, it is important to give instructions on correct preparation methods, emphasising that unboiled water, unsterilised bottles or incorrect dilution can all lead to illness.
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