Shaping the future health of babies
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Shaping the future health of babies

Dear [*data('salutation') || 'Healthcare Professional' *],

Welcome to the September edition of our eNewsletter, aimed to keep you updated with the latest news in infant nutrition

This month we’ll be focusing on the importance of early nutrition and our breastfeeding resources to help you support mums to breastfeed.

Kind regards,
The SMA® Professional Team
The importance of early nutrition

Despite the Department of Health recommendation to exclusively breastfeed for the first 6 months of life, breastfeeding rates in the UK & Ireland remain low in comparison to other countries1.

Midwives and Health Visitors met at a roundtable event to focus on why low breastfeeding rates is a public health issue and what can be done to support appropriate infant nutrition, including breastfeeding.
Find out more
Breastfeeding resources

At SMA® Nutrition we are actively committed to supporting breastfeeding as the primary source of infant nutrition.

Visit our breastfeeding information page for a number of resources to help you support mums to breastfeed - including guides for breastfeeding mums and helpsheets for you to share with mums on a range of useful topics such as breastfeeding positions.
Find out more
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IMPORTANT NOTICE: The World Health Organisation (WHO) has recommended that pregnant women and new mothers be informed on the benefits and superiority of breastfeeding – in particular the fact that it provides the best nutrition and protection from illness for babies. Mothers should be given guidance on the preparation for, and maintenance of, lactation, with special emphasis on the importance of a well-balanced diet both during pregnancy and after delivery. Unnecessary introduction of partial bottle-feeding or other foods and drinks should be discouraged since it will have a negative effect on breastfeeding. Similarly, mothers should be warned of the difficulty of reversing a decision not to breastfeed. Before advising a mother to use an infant formula, she should be advised of the social and financial implications of her decision: for example, if a baby is exclusively bottle-fed, more than one can (400 g) per week will be needed, so the family circumstances and costs should be kept in mind. Mothers should be reminded that breast milk is not only the best, but also the most economical food for babies. If a decision to use an infant formula is taken, it is important to give instructions on correct preparation methods, emphasising that unboiled water, unsterilised bottles or incorrect dilution can all lead to illness.

References
1 UNICEF. Breastfeeding in the UK. https://www.unicef.org.uk/babyfriendly/about/breastfeeding-in-the-uk/ Accessed August 2018

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