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Shaping the future health of babies
Featured in this eNewsletter:
Preterm range – in new design
SMA High Energy® – in new design
Dear [*data('salutation') || 'Healthcare Professional' *],
Welcome to the November edition of our eNewsletter, aimed to keep you updated with the latest news in infant nutrition.
This month we will be informing you of the new product design for the Preterm range and SMA High Energy®.
Kind regards,
The SMA® Professional Team |
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Preterm range - in new design
You may have noticed that SMA® Nutrition has recently re-launched their brand, starting with First, Follow-on and Growing-up milks. Now the packaging of our preterm range has also been updated.
In order to simplify the messaging on the products, SMA® PRO Gold Prem has been renamed to SMA® Gold Prem.
Although the look of our Preterm range is changing, they are still the same advanced formulae. |
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| SMA High Energy® – in new design |
In addition to the design changes in our Preterm range, the packaging of SMA High Energy® has also been updated, with the removal of "PRO".
Although the look of SMA High Energy® is changing, it is the same advanced formula. |
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®Registered Trademark.
IMPORTANT NOTICE: The World Health Organisation (WHO) has recommended that pregnant women and new mothers be informed on the benefits and superiority of breastfeeding – in particular the fact that it provides the best nutrition and protection from illness for babies. Mothers should be given guidance on the preparation for, and maintenance of, lactation, with special emphasis on the importance of a well-balanced diet both during pregnancy and after delivery. Unnecessary introduction of partial bottle-feeding or other foods and drinks should be discouraged since it will have a negative effect on breastfeeding. Similarly, mothers should be warned of the difficulty of reversing a decision not to breastfeed. Before advising a mother to use an infant formula, she should be advised of the social and financial implications of her decision: for example, if a baby is exclusively bottle-fed, more than one can (400 g) per week will be needed, so the family circumstances and costs should be kept in mind. Mothers should be reminded that breast milk is not only the best, but also the most economical food for babies. If a decision to use an infant formula is taken, it is important to give instructions on correct preparation methods, emphasising that unboiled water, unsterilised bottles or incorrect dilution can all lead to illness. The following products must be used under medical supervision •SMA® Breast Milk Fortifier is a nutritional supplement designed to be added to expressed breast milk for the dietary management of feeding preterm low birthweight babies. It is not a breast milk substitute. •SMA Gold Prem® 1 is a special formula intended for the dietary management of preterm low birthweight babies who are not solely fed breast milk. It is suitable for use as the sole source of nutrition up to a weight of approximately 1.8 kg. •SMA Gold Prem® 1 is not suitable for babies who are allergic to cows’ milk protein, lactose intolerant or who suffer from galactosaemia or require a galactose free diet. •SMA Gold Prem® 2 is a special catch-up formula intended for the dietary management of preterm and low birthweight babies who are not solely fed breast milk. It is a nutritionally complete formula for use on discharge from hospital or when a low birthweight formula is no longer appropriate. It is suitable for use as the sole source of nutrition up to 6 months corrected age. SMA Gold Prem® 2 is not intended for use with newborn preterm babies, for whom fortified breast milk or a low birthweight formula such as SMA Gold Prem® 1 is more appropriate. •SMA High Energy® is a milk based formula for the dietary management of babies and young children with medically determined high energy requirements as identified by a healthcare professional. It is suitable as the sole source of nutrition up to 6 months of age, and in conjunction with solid food up to 18 months of age. SMA High Energy® is not intended for use with preterm babies, for whom fortified breast milk or a low birthweight formula such as SMA Gold Prem® 1 is more appropriate.
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