Resources for National Obesity Awareness Week
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Dear [* data('salutation') || 'Healthcare Professional' *],

Happy New Year and welcome to our first newsletter for 2021.

This month marks National obesity awareness week and to acknowledge this we are sharing two topics with you to address childhood obesity: Responsive feeding and the role of protein in infant growth.

Evidence suggests that responsive feeding may help support healthy growth1,2. We have developed short videos that will help parents recognise infant hunger and fullness cues so that they may better understand their infant's appetite.

High protein in early infancy is a likely cause of rapid growth which may increase childhood obesity risk3. We have developed a short advertorial to help you explain to parents that a high protein diet is not necessarily a good thing for their baby.

Kind regards,

The SMA® Professional Team
Childhood obesity: how responsive feeding may help
Responsive feeding nurtures a baby's natural appetite response and can help babies recognise and respond to feelings of hunger and fullness independently1,2. Check out our article, downloadable leaflet and videos that will help parents recognise infant hunger and fullness cues so that they may better understand their infant's appetite.

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Healthy growth and the role of protein
Based on the latest science, SMA® Nutrition has lowered the protein in infant formula and follow-on formulae in recent years4. The aim is to achieve a slower growth rate in formula-fed infants, comparable to the World Health Organisation growth standards,5 and to help reduce the infant's risk of becoming overweight or obese later in life.3
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