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Dear [* data('salutation') || 'Healthcare Professional' *],

With at least 40% of infants likely to experience reflux and effortless regurgitation1, many parents may experience anxiety and distress,2 resulting in increased visits or calls to their GP or healthcare professionals.3

1 in 6 parents seek help and advice about managing certain feeding issues, and this can impact on time and resources of the healthcare professional.3

Using both evidence-based information and best practice we are providing you with tools and resources to help you support parents in managing their baby's reflux.

Kind regards,

The SMA® Professional Team
[* IF data('95.pref_study_days') == '1' OR data('95.pref_website_newsletter') == '1' OR data('95.pref_product_range') == '1' *]
Webinar: Managing Infant reflux with best practice
In this webinar, a consultant paediatrician talks about the management of reflux in the community, advice to give to parents, treatment options and when to consider referral to secondary care.
Watch on demand
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Baby symptom tracker - free download
This daily symptom tracker has been designed to help parents keep an accurate record of their baby's symptoms.

Click to download
[* ELSE *] [* END *] [* IF data('95.pref_website_newsletter') == '1' *]
Infographic for managing reflux - free download
This infographic serves as a quick reference of the NICE guidance for the management of infant reflux1 and can be used for consultation with parents and their babies.
Explore more
[* ELSE *] [* END *]
®Registered Trademark.

IMPORTANT NOTICE: The World Health Organisation (WHO) has recommended that pregnant women and new mothers be informed on the benefits and superiority of breastfeeding - in particular the fact that it provides the best nutrition and protection from illness for babies. Mothers should be given guidance on the preparation for, and maintenance of, lactation, with special emphasis on the importance of a well-balanced diet both during pregnancy and after delivery. Unnecessary introduction of partial bottle-feeding or other foods and drinks should be discouraged since it will have a negative effect on breastfeeding. Similarly, mothers should be warned of the difficulty of reversing a decision not to breastfeed. Before advising a mother to use an infant formula, she should be advised of the social and financial implications of her decision: for example, if a baby is exclusively bottle-fed, more than one can (400 g) per week will be needed, so the family circumstances and costs should be kept in mind. Mothers should be reminded that breast milk is not only the best, but also the most economical food for babies. If a decision to use an infant formula is taken, it is important to give instructions on correct preparation methods, emphasising that unboiled water, unsterilised bottles or incorrect dilution can all lead to illness.

References

1. NICE (2015). Gastro-oesophageal reflux disease in children and young people. Available at https://www.nice.org.uk/guidance/ng1. Accessed: January 2021.
2. Kirjavainen J, et al., Pediatrics 2004;114:592-600.
3. Incite, Feeding issues journey 2019.



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