SMA Professional

Helping HCPs with practical advice around Vitamin D | View in browser

Dear [* data('firstname') || 'Healthcare Professional' *],

Vitamin D deficiency is a public health concern in the UK¹. As we move closer to autumn the need for raising awareness about vitamin D becomes more important since between October and early March we do not make enough vitamin D from sunlight². Vitamin D plays many vital roles in health, from bone development to strengthening the immune system^3,4.

The Department of Health and Social Care recommendations aim to make sure babies and young children get enough vitamin D².

Take a look at our resources on vitamin D which include, our new infographic factsheet, an article with a short 2-minute video and webinars featuring key opinion leaders.

Kind regards,

The SMA^® Professional Team

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Downloadable factsheet with practical advice on vitamin D

A downloadable factsheet designed to update your knowledge on Vitamin D, including practical information to discuss with parents.

Download the Factsheet

Importance of vitamin D in infancy

Frequently asked questions about vitamin D and guideline recommendations, this includes a short educational video.

Find out more

Webinar series:
Upcoming talks, 'Guiding through healthy feeding choices for babies and toddlers'

Dates: 16th September - 25th November
Upcoming topics include:

• Vitamin D

• Development of the infant microbiome: the role of breastfeeding and HMOs

• Responsive feeding for reduction of infant obesity

• Public health concerns - sugar reduction/healthy snacking (12 months +)

[* ELSE *]

Webinar series:
Upcoming talks, 'Guiding through healthy feeding choices for babies and toddlers'

Dates: 16th September - 25th November
Upcoming topics include:

• Vitamin D

• Development of the infant microbiome: the role of breastfeeding and HMOs

• Responsive feeding for reduction of infant obesity

• Public health concerns - sugar reduction/healthy snacking (12 months +)

[* END *]

®Registered Trademark.

References:

1. Uday S et.al, Prevention of rickets and osteomalacia in the UK: political action overdue. Archives of disease in childhood 2018; 103:901-906. 2. Vitamin D, Vitamins and minerals. Available at: https://www.nhs.uk/conditions/vitamins-and-minerals/vitamin-d/. Accessed September 2021. 3. EFSA. EFSA J. 2010;8(2):1468. 4. EFSA. EFSA J. 2009;7(9):1227.

IMPORTANT NOTICE: The World Health Organisation (WHO) has recommended that pregnant women and new mothers be informed on the benefits and superiority of breastfeeding — in particular the fact that it provides the best nutrition and protection from illness for babies. Mothers should be given guidance on the preparation for, and maintenance of, lactation, with special emphasis on the importance of a well-balanced diet both during pregnancy and after delivery. Unnecessary introduction of partial bottle-feeding or other foods and drinks should be discouraged since it will have a negative effect on breastfeeding. Similarly, mothers should be warned of the difficulty of reversing a decision not to breastfeed. Before advising a mother to use an infant formula, she should be advised of the social and financial implications of her decision: for example, if a baby is exclusively bottle-fed, more than one can (400 g) per week will be needed, so the family circumstances and costs should be kept in mind. Mothers should be reminded that breast milk is not only the best, but also the most economical food for babies. If a decision to use a formula is taken, it is important to give instructions on correct preparation methods, emphasising that unboiled water, unsterilised bottles or incorrect dilution can all lead to illness.

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