%%[ var @CampaignID, @CampaignName, @PromotionID, @PromotionName, @EmailTag, @Message, @Brand, @Cell, @SubscriberKey, @SentDate, @email, @brand_preference, @brand_engagement, @campaign_brand /* Populate fields below */ set @CampaignID = "HCP1634892" set @CampaignName = Concat(@CampaignID,"_","August_2023_Newsletter") set @PromotionName = Concat(@CampaignName ,"_","01") set @EmailTag = "Newsletter" set @PromotionID = Concat(@CampaignID,"_","01") /* Do not touch fields below */ set @campaign_brand= "HCP" set @Message = emailname_ set @Brand = brand set @Cell = customer_retention_date_band set @SubscriberKey = _subscriberkey set @SentDate = xtshortdate set @SendId = jobid set @email = emailaddr set @brand_preference = brand_preference set @brand_engagement = brand_engagement InsertDE("Campaign Reporting Extract_Consumer","CampaignID", @CampaignID,"CampaignName", @CampaignName,"Message", @Message,"PromotionID", @PromotionID,"PromotionName", @PromotionName,"EmailTag", @EmailTag,"Brand", @Brand,"Cell", @Cell,"SubscriberKey", @SubscriberKey,"SentDate", @SentDate, "SendId", @SendId, "email", @email, "brand_preference", @brand_preference, "brand_engagement", @brand_engagement, "campaign_brand", @campaign_brand) var @currentYear set @currentYear = Now() set @currentYear = format(@currentYear,"yyyy") VAR @FirstName VAR @hcp_job_role VAR @hcp_pref_productrange VAR @hcp_pref_studydays VAR @hcp_pref_website_newsletter SET @FirstName = [hero_name] IF EMPTY(@FirstName) THEN SET @FirstName = "Healthcare Professional" ENDIF SET @hcp_job_role = [hcp_job_role] SET @hcp_pref_productrange = [hcp_pref_productrange] SET @hcp_pref_studydays = [hcp_pref_studydays] SET @hcp_pref_website_newsletter = [hcp_pref_website_newsletter] VAR @region VAR @region_ie_uk VAR @region_uppercase VAR @ztc SET @region = [ie_uk] IF @region == 'IE' THEN SET @region_ie_uk = ".ie" SET @region_uppercase = "IE" SET @ztc = "a" ELSE SET @region_ie_uk = ".co.uk" SET @region_uppercase = "GB" SET @ztc = "" ENDIF /* To use personalisation copy and paste the below variables into your email %%=v(@FirstName)=%% */ ]%%
Online seminars to help make a difference in parents’ lives
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
| View in browser 		%%[ IF @region == 'IE' THEN ]%% %%[ ELSE ]%% %%[ ENDIF ]%% SMA Professional
%%[ IF @region == 'IE' THEN ]%% %%[ ELSE ]%% %%[ ENDIF ]%% Nurturing babies and toddlers for a healthier future
Dear %%=v(@FirstName)=%%,
This year, as breastfeeding week highlights the importance of “Enabling breastfeeding” and making a difference, we have put together two webinars that could help Healthcare Professionals make a difference in parents’ lives, particularly when there is trauma or when birth does not go to plan.

We have also created some short video clips to showcase different feeding cues babies use to indicate their feeding needs.

See below.
Kind regards,

The SMA® Professional Team
%%[ IF @hcp_pref_studydays == '1' OR @hcp_pref_website_newsletter == '1' THEN ]%%
%%[ IF @region == 'IE' THEN ]%% %%[ ELSE ]%% %%[ ENDIF ]%%Parent Trauma: A compassionate approach to working with parents experiencing trauma. Webinar
%%[ IF @region == 'IE' THEN ]%% %%[ ELSE ]%% %%[ ENDIF ]%% Parent Trauma
Parent trauma is a complex topic that can feel overwhelming when trying to navigate this in a clinical setting, this speaker discusses strategies for managing parent trauma whilst protecting yourself from compassionate fatigue.

Wednesday 6th September, 19.00 – 20.00
%%[ ENDIF ]%% %%[ IF @hcp_pref_studydays == '1' OR @hcp_pref_website_newsletter == '1' THEN ]%%
%%[ IF @region == 'IE' THEN ]%% %%[ ELSE ]%% %%[ ENDIF ]%% How to support parents when birth doesn’t go to plan. Webinar
It is common for parents to have a set birth plan, however, what happens when the birth is traumatic, or not as anticipated? Find out more in this webinar

Wednesday 20th September. 19.00 – 20.00
%%[ IF @region == 'IE' THEN ]%% %%[ ELSE ]%% %%[ ENDIF ]%% How to support parents when birth doesn’t go to plan
%%[ IF @region == 'IE' THEN ]%% %%[ ELSE ]%% %%[ ENDIF ]%% Register Here
%%[ ENDIF ]%% %%[ IF @hcp_pref_productrange == '1' OR @hcp_pref_website_newsletter == '1' THEN ]%%
%%[ IF @region == 'IE' THEN ]%% %%[ ELSE ]%% %%[ ENDIF ]%% Feeding cues for responsive feeding. Short video
This selection of short videos has been created to support you in your practice as you help parents or caregivers understand how to feed babies responsively.
%%[ IF @region == 'IE' THEN ]%% %%[ ELSE ]%% %%[ ENDIF ]%% Short video: Feeding cues for responsive feeding
SMA Professional
%%[ ENDIF ]%%
® Registered Trademark.
IMPORTANT NOTICE: We believe that breastfeeding is the ideal nutritional start for babies as breast milk provides a balanced diet and protection against illness for a baby. We fully support the World Health Organization’s recommendation of exclusive breastfeeding for the first six months of life followed by the introduction of adequate nutritious complementary foods along with sustained breastfeeding up to two years of age. We also recognise that breastfeeding may not be an option due to certain medical conditions. Parents should only feed Infant formula for special medical purposes under supervision of a healthcare professional after full consideration of all feeding options, including breastfeeding. Continued use must be assessed by the healthcare professional in relation to the baby's progress bearing in mind any social and financial implications for the family. Infant formula should always be prepared, used and stored as instructed on the label in order to avoid risks to a baby’s health.

%%[ IF @region == 'IE' THEN ]%% %%[ ELSE ]%% %%[ ENDIF ]%% Contact SMA® Nutrition | %%[ IF @region == 'IE' THEN ]%% %%[ ELSE ]%% %%[ ENDIF ]%% Terms & conditions | %%[ IF @region == 'IE' THEN ]%% %%[ ELSE ]%% %%[ ENDIF ]%% Privacy Policy

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