%%[ var @CampaignID, @CampaignName, @PromotionID, @PromotionName, @EmailTag, @Message, @Brand, @Cell, @SubscriberKey, @SentDate, @email, @brand_preference, @brand_engagement, @campaign_brand /* Populate fields below */ set @CampaignID = "HCP2919784" set @CampaignName = Concat(@CampaignID,"_","HCP_September_2024") set @PromotionName = Concat(@CampaignName ,"_","01") set @EmailTag = "Newsletter" set @PromotionID = Concat(@CampaignID,"_","01") /* Do not touch fields below */ set @campaign_brand= "HCP" set @Message = emailname_ set @Brand = brand set @Cell = customer_retention_date_band set @SubscriberKey = _subscriberkey set @SentDate = xtshortdate set @SendId = jobid set @email = emailaddr set @brand_preference = brand_preference set @brand_engagement = brand_engagement InsertDE("Campaign Reporting Extract_Consumer","CampaignID", @CampaignID,"CampaignName", @CampaignName,"Message", @Message,"PromotionID", @PromotionID,"PromotionName", @PromotionName,"EmailTag", @EmailTag,"Brand", @Brand,"Cell", @Cell,"SubscriberKey", @SubscriberKey,"SentDate", @SentDate, "SendId", @SendId, "email", @email, "brand_preference", @brand_preference, "brand_engagement", @brand_engagement, "campaign_brand", @campaign_brand) VAR @FirstName SET @FirstName = [hero_name] IF EMPTY(@FirstName) THEN SET @FirstName = "Healthcare Professional" ENDIF ]%%
Also, find out about our following webinar on 2nd October!
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Information for healthcare professional use only
SMA Professional
Find Out More About Our September & October Webinars Below!
CPD Certified. The CPD Certification Service
Unravelling the Gut-Brain Connection: Understanding Disorder of Gut-Brain Interactions (DGBIs) In infants and Early Childhood
Wednesday, 25th September 2024
19:00 - 20:00 (BST)
September Webinar
With leading UK Paediatric Dietitian, and voice for children's nutrition, with over 14 years of experience embedded in the NHS and Private Practice, Lucy Upton.

In this CPD certified webinar (part 1), Lucy will explore:
  • Gastrointestinal symptoms of DGBIs, which are frequent causes of parental anxiety, as well as repeated healthcare professional consultations1.
  • The diagnostic criteria for DGBIs, and review the change in terminology from functional gastrointestinal disorders (FGIDs).
  • The development of the GI tract during the early postnatal period, including those critical windows in the development of the microbiota-gut-brain axis.
  • As well as the short and longer-term impact of these conditions on infants.
There will be an opportunity to put your questions to Lucy during an interactive Q&A session at the end of the webinar.
Part 2 will follow in Autumn 2024 and will delve into the cornerstones of practical management of these infant feeding issues.
CPD Certified. The CPD Certification Service
 
Navigating Infant Feeding Challenges in the Community: A Paediatrician and Dietitian's Perspective
 
Wednesday, 2nd October 2024
19:00 - 20:00 (BST)
October Webinar
With esteemed Paediatrician, Dr Rizwan Khan, and Senior Paediatric Dietitian, Olivia Walsh: working as a team both speakers will showcase their understanding, management and insights to help you navigate these feeding challenges and how to look out for the common signs and symptoms.

The key learning points of this webinar are:
  • To identify what is healthy growth? And how to measure physical growth,
  • Healthy growth vs. faltering growth, causes and consequences,
  • Catch-up growth and windows of opportunity,
  • Feeding challenges which may cause faltering growth, and
  • To understand how to successfully manage feeding challenges at community level.
Explore our free webinar library
Missed something? Don't worry, our library has a wealth of webinar content with expert advice to help support our healthcare members.
SMA Professional
Pioneering Baby Nutrition since 1919
References:
  1. Vandenplas Y, et al. Pediatr Gastroenterol Hepatol Nutr.2019:22:207-216.
® Registered Trademark.

IMPORTANT NOTICE: We believe that breastfeeding is the ideal nutritional start for babies and we fully support the World Health Organization's recommendation of exclusive breastfeeding for the first six months of life followed by the introduction of adequate nutritious complementary foods along with continued breastfeeding up to two years of age. We also recognise that breastfeeding is not always an option for parents. We recommend that healthcare professionals inform parents about the advantages of breastfeeding. If parents choose not to breastfeed, healthcare professionals should inform parents that such a decision can be difficult to reverse and that the introduction of partial bottle-feeding will reduce the supply of breast milk. Parents should consider the social and financial implications of the use of infant formula. As babies grow at different rates, healthcare professionals should advise on the appropriate time for a baby to begin eating complementary foods. Infant formula and complementary foods should always be prepared, used and stored as instructed on the label in order to avoid risks to a baby's health. The product should be used only on the advice of independent persons having qualifications in medicine, nutrition, pharmacy, or other professionals responsible for maternal and childcare.

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