Your hub for mother and baby health To ensure future mailings from SMA® Professional reach your mailbox, add smaprofessional@smaprofessional.msgfocus.com to your safe send list. View in browser Dear [* data('salutation') || 'Healthcare Professional' *], Thank you for registering to the SMA Healthcare Professional website. The site has been designed with you in mind, to support you as you go on to support parents. We will send you monthly emails to provide you with new up to date information on the science of infant nutrition and topics such as feeding issues, healthy growth in infancy, preterm nutrition and product information. You will also have access to webinars and online courses tailored to your practice as well as tools and resources for use with parents. Kind regards, The SMA® Professional Team [* IF data('product_preference') *] [* ELSE *] [* END *] [* IF data('educational_events') *] Resources To support you in giving parenting advice to new parents, including unbranded helpsheets in 8 languages. EXPLORE MORE Education CPD accredited online modules and webinars that allow you to learn on demand at a time convenient for you. VIEW NOW Practical Support Articles and tools to support your conversations with parents, including breastfeeding support techniques, weaning and more. READ ON Scientific Research Clinical paper summaries, expert presentations, educational videos and more. LEARN MORE ®Registered Trademark. IMPORTANT NOTICE: The World Health Organisation (WHO) has recommended that pregnant women and new mothers be informed on the benefits and superiority of breastfeeding – in particular the fact that it provides the best nutrition and protection from illness for babies. Mothers should be given guidance on the preparation for, and maintenance of, lactation, with special emphasis on the importance of a well-balanced diet both during pregnancy and after delivery. Unnecessary introduction of partial bottle-feeding or other foods and drinks should be discouraged since it will have a negative effect on breastfeeding. Similarly, mothers should be warned of the difficulty of reversing a decision not to breastfeed. Before advising a mother to use an infant formula, she should be advised of the social and financial implications of her decision: for example, if a baby is exclusively bottle-fed, more than one can (400 g) per week will be needed, so the family circumstances and costs should be kept in mind. Mothers should be reminded that breast milk is not only the best, but also the most economical food for babies. If a decision to use an infant formula is taken, it is important to give instructions on correct preparation methods, emphasising that unboiled water, unsterilised bottles or incorrect dilution can all lead to illness. Contact SMA® Nutrition | Terms & conditions | Privacy Policy Unsubscribe ZTC5166/09/20