[* data('290.ecrm_preheader') *]  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
[* IF data('290.ecrm_time_til_due_date') *] [* IF data('290.ecrm_thirdparty_reg_url_a') *]
[* data('290.ecrm_time_til_due_date') *] to your due date!
Update due date
[* ELSIF data('290.ecrm_country') == 'ROI' *]
[* data('290.ecrm_time_til_due_date') *] to your due date!
Update due date
[* ELSE *]
[* data('290.ecrm_time_til_due_date') *] to your due date!
Update due date
[* END *] [* END *] [* IF data('290.ecrm_country') == 'ROI' *]
SMA® Baby Club
[* ELSE *]
SMA® Baby Club
[* END *]
[* data('290.ecrm_header_text') *]
[* IF data('firstname') *] Hello [* data('firstname') *], [* ELSE *] Hello, [* END *]
[* data('290.ecrm_intro_text_a') *] [*data('290.ecrm_intro_text_b') *]
[* IF data('290.ecrm_intro_link_text') *]
[* data('290.ecrm_intro_link_text') *]
[* END *] [* IF data('290.ecrm_article_1_title') AND data('290.ecrm_article_2_title') *]
[* data('290.ecrm_article_1_title') *]
[* data('290.ecrm_article_1_text_1a') *] [* data('290.ecrm_article_1_text_1b') *] [* data('290.ecrm_article_1_text_1c') *] [* data('290.ecrm_article_1_text_2a') *] [* data('290.ecrm_article_1_text_2b') *] [* data('290.ecrm_article_1_text_2c') *]
[* data('290.ecrm_article_1_link_text') *]
[* data('290.ecrm_article_2_title') *]
[* data('290.ecrm_article_2_text_1a') *] [* data('290.ecrm_article_2_text_1b') *] [* data('290.ecrm_article_2_text_1c') *] [* data('290.ecrm_article_2_text_2a') *] [* data('290.ecrm_article_2_text_2b') *]  [* data('290.ecrm_article_2_text_2c') *]
[* data('290.ecrm_article_2_link_text') *]
[* ELSIF data('290.ecrm_article_1_title') *]
[* data('290.ecrm_article_1_title') *]
[* data('290.ecrm_article_1_text_1a') *] [* data('290.ecrm_article_1_text_1b') *] [* data('290.ecrm_article_1_text_1c') *] [* data('290.ecrm_article_1_text_2a') *] [* data('290.ecrm_article_1_text_2b') *] [* data('290.ecrm_article_1_text_2c') *]
[* data('290.ecrm_article_1_link_text') *]
[* ELSIF data('290.ecrm_article_2_title') *]
[* data('290.ecrm_article_2_title') *]
[* data('290.ecrm_article_2_text_1a') *] [* data('290.ecrm_article_2_text_1b') *] [* data('290.ecrm_article_2_text_1c') *] [* data('290.ecrm_article_2_text_2a') *] [* data('290.ecrm_article_2_text_2b') *] [* data('290.ecrm_article_2_text_2c') *]
[* data('290.ecrm_article_2_link_text') *]
[* END *] [* IF data('290.ecrm_tip_text_1_a') AND data('290.ecrm_tip_text_2_a') *]
Tips for you
[* data('290.ecrm_tip_title_1') *]
[* data('290.ecrm_tip_text_1_a') *] [* data('290.ecrm_tip_text_1_b') *]
[* data('290.ecrm_link_text_1') *] >
[* data('290.ecrm_tip_title_2') *]
[* data('290.ecrm_tip_text_2_a') *] [* data('290.ecrm_tip_text_2_b') *]
[* data('290.ecrm_link_text_2') *] >
[* ELSIF data('290.ecrm_tip_text_1_a') *]
Tips for you
[* data('290.ecrm_tip_title_1') *]
[* data('290.ecrm_tip_text_1_a') *] [* data('290.ecrm_tip_text_1_b') *]
[* data('290.ecrm_link_text_1') *] >
[* END *] [* IF data('290.ecrm_tip_text_1_a') AND data('290.ecrm_tip_text_2_a') *]
The moments you'll treasure forever
From first smiles to new discoveries, turn those special memories from your baby's first three months into a keepsake video with our quick and easy Milestone Maker.
Create video
[* END *] [* IF data('290.ecrm_ebook_d2c_split') == 'ebook' *] [* IF data('290.ecrm_purina') == 'Y' *] [* IF data('290.ecrm_purina_consumer') == 'Y' *]
Pets icon
Building the bond
Excited for your furry friend to meet your baby? Don't be daunted - our exclusive, five-step guide can help them build one of the best relationships they'll ever have.
Read it here
[* ELSE *]
Pets icon
Building the bond
Introducing your new baby to a furry friend, or vice versa? Don't be daunted - our exclusive, five-step guide can help them build one of the best relationships they'll ever have.
Read it here
[* END *] [* END *] [* END *] [* IF data('290.ecrm_ebook_d2c_split') == 'd2c' *] [* IF data('290.ecrm_purina_d2c') == 'Y' *] [* IF data('290.ecrm_programme_description') == 'Week A20' *] [* IF data('290.ecrm_purina_consumer') == 'Y' *]
Paw-fect offers for you
Litterboxes are just one of the challenges of balancing pets and pregnancy. To treat both you and your furry friend, take advantage of an exclusive discount on Purina pet foods they're sure to love.
Pets icon
Get offer now
[* ELSE *]
Paw-fect offers for you
Litterboxes are just one of the challenges of balancing pets and pregnancy. If you have any furry friends at home, take advantage of an exclusive discount on Purina pet foods they're sure to love.
Pets icon
Get offer now
[* END *] [* ELSIF data('290.ecrm_programme_description') == 'Week A27' *] [* IF data('290.ecrm_purina_consumer') == 'Y' *]
Paw-fect offers for you
It's good to stock up on essentials as you start your third trimester, and don't forget to stock up for your pets too. Purina is offering big savings on its many delicious flavours when you order directly.
Pets icon
Get your discount
[* ELSE *]
Paw-fect offers for you
It's good to stock up on essentials as you start your third trimester - if you have pets, don't forget to stock up for them too. Purina is offering big savings on its many delicious flavours when you order directly.
Pets icon
Get your discount
[* END *] [* ELSIF data('290.ecrm_programme_description') == 'Week A38' *] [* IF data('290.ecrm_purina_consumer') == 'Y' *]
Paw-fect offers for you
Want to stock up on pet food before your new arrival? No need to go to the shop - order quality products online from Purina and get a special discount at checkout!
Pets icon
Get your discount
[* ELSE *]
Paw-fect offers for you
Have a pet and want to stock up on pet food before your new arrival? No need to go to the shop - order quality products online from Purina and get a special discount at checkout!
Pets icon
Get your discount
[* END *] [* END *] [* END *] [* END *]
Pioneering baby nutrition since 1919
SMA® Baby Club
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[* IF data('290.ecrm_important_notice_1a') *] [* data('290.ecrm_important_notice_1a') *] [* data('290.ecrm_important_notice_1b') *] [* data('290.ecrm_important_notice_2a') *] [* data('290.ecrm_important_notice_2b') *] [* data('290.ecrm_important_notice_3a') *] [* data('290.ecrm_important_notice_3b') *] [* data('290.ecrm_important_notice_4a') *]

[* END *] Nestlé UK Ltd & Nestlé Ireland Ltd
®Reg. Trademark of Société des Produits Nestlé S.A.
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[* data('290.ecrm_ztc_code') *]