%%[ var @CampaignID, @CampaignName, @PromotionID, @PromotionName, @EmailTag, @Message, @Brand, @Cell, @SubscriberKey, @SentDate, @email, @brand_preference, @brand_engagement, @campaign_brand /* Populate fields below */ set @CampaignID = "SMA2869074" set @CampaignName = Concat(@CampaignID,"_","SMA Rebrand Launch Ante IE") set @PromotionName = Concat(@CampaignName ,"_","02") set @EmailTag = "Tactical" set @PromotionID = Concat(@CampaignID,"_","02") /* Do not touch fields below */ set @campaign_brand= "SMA" set @Message = emailname_ set @Brand = brand set @Cell = customer_retention_date_band set @SubscriberKey = _subscriberkey set @SentDate = xtshortdate set @SendId = jobid set @email = emailaddr set @brand_preference = brand_preference set @brand_engagement = brand_engagement InsertDE("Campaign Reporting Extract_Consumer","CampaignID", @CampaignID,"CampaignName", @CampaignName,"Message", @Message,"PromotionID", @PromotionID,"PromotionName", @PromotionName,"EmailTag", @EmailTag,"Brand", @Brand,"Cell", @Cell,"SubscriberKey", @SubscriberKey,"SentDate", @SentDate, "SendId", @SendId, "email", @email, "brand_preference", @brand_preference, "brand_engagement", @brand_engagement, "campaign_brand", @campaign_brand) var @currentYear set @currentYear = Now() set @currentYear = format(@currentYear,"yyyy") VAR @FirstName SET @FirstName = [hero_name] IF EMPTY(@FirstName) THEN SET @FirstName = "Baby Club member" ENDIF VAR @ecrm_time_til_due_date SET @ecrm_time_til_due_date = [ecrm_time_til_due_date] /* To use personalisation copy and paste the below variables into your email %%=v(@FirstName)=%% */ ]%%
Explore the brand new site with tailored tips and support.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
%%=v(@ecrm_time_til_due_date)=%% to your due date!
Update due date
SMA® Baby Club
Ta Da... Our New Website is Here
Hello %%=v(@FirstName)=%%,
Exciting news! Our shiny NEW website has just landed! We've been supporting parents since 1919 so it's no surprise that it's absolutely BURSTING with expert information and advice for every step of your early parenting journey.

It's been developed alongside a host of experts, as well as experienced parents, so think of your SMA® Baby Club website as having a midwife, nutritionist and big sister at your beck and call, 24/7!
Browse the new site
To the Pregnancy Hub
Have you seen...?
Baby Bonding
Tips to help strengthen
your bond with your
unborn baby

Click to view ›
Preparing For Baby
Get prepared with our
checklist covering nursery
setup to baby gear.

It's all in the prep ›
Pregnancy Nutrition
Nutrition is key for you
and your baby's health.

Read our guide ›
Labour & Birth
Our concise guide to help you feel
informed and empowered

Click to view ›
Here for you 24/7 Careline
Our Careline team of friendly experts are on hand around the clock to
offer personalised advice and support.
Mandy
Mandy
Careline Manager
Bev
Bev
Careline advisor and former midwife
Michelle
Michelle
Careline advisor with special interest in feeding issues
Claire
Claire
Careline advisor with special interest in baby feeding
Call us on 1800 931 832
Live chat Live chat
Email us Email us
Whatsapp Whatsapp
Pioneering baby nutrition since 1919
SMA® Baby Club
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IMPORTANT NOTICE: We believe that breastfeeding is the ideal nutritional start for babies and we fully support the World Health Organization's recommendation of exclusive breastfeeding for the first six months of life followed by the introduction of adequate nutritious complementary foods along with continued breastfeeding up to two years of age. We also recognise that breastfeeding is not always an option for parents. We recommend that you speak to your healthcare professional about how to feed your baby and seek advice on when to introduce complementary feeding. If you choose not to breastfeed, please remember that such a decision can be difficult to reverse and has social and financial implications. Introducing partial bottle-feeding will reduce the supply of breast milk. Infant formula should always be prepared, used and stored as instructed on the label in order to avoid risks to a baby's health.

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