%%[ var @CampaignID, @CampaignName, @PromotionID, @PromotionName, @EmailTag, @Message, @Brand, @Cell, @SubscriberKey, @SentDate, @email, @brand_preference, @brand_engagement, @campaign_brand /* Populate fields below */ set @CampaignID = "SMA2869074" set @CampaignName = Concat(@CampaignID,"_","SMA Rebrand Launch Newb UK") set @PromotionName = Concat(@CampaignName ,"_","03") set @EmailTag = "Tactical" set @PromotionID = Concat(@CampaignID,"_","03") /* Do not touch fields below */ set @campaign_brand= "SMA" set @Message = emailname_ set @Brand = brand set @Cell = customer_retention_date_band set @SubscriberKey = _subscriberkey set @SentDate = xtshortdate set @SendId = jobid set @email = emailaddr set @brand_preference = brand_preference set @brand_engagement = brand_engagement InsertDE("Campaign Reporting Extract_Consumer","CampaignID", @CampaignID,"CampaignName", @CampaignName,"Message", @Message,"PromotionID", @PromotionID,"PromotionName", @PromotionName,"EmailTag", @EmailTag,"Brand", @Brand,"Cell", @Cell,"SubscriberKey", @SubscriberKey,"SentDate", @SentDate, "SendId", @SendId, "email", @email, "brand_preference", @brand_preference, "brand_engagement", @brand_engagement, "campaign_brand", @campaign_brand) var @currentYear set @currentYear = Now() set @currentYear = format(@currentYear,"yyyy") VAR @FirstName SET @FirstName = [hero_name] IF EMPTY(@FirstName) THEN SET @FirstName = "Baby Club member" ENDIF /* To use personalisation copy and paste the below variables into your email %%=v(@FirstName)=%% */ ]%%
Plus, tailored tips and support just for you.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
SMA® Baby Club
Ta Da... Our New Website is Here
Hello %%=v(@FirstName)=%%,
Exciting news! Our shiny NEW website has just landed! We've been supporting parents since 1919 so it's no surprise that it's absolutely BURSTING with expert information and advice for every step of your early parenting journey.

It's been developed alongside a host of experts, as well as experienced parents, so think of your SMA® Baby Club website as having a midwife, nutritionist and big sister at your beck and call, 24/7!
Browse the new site
See Our Newborn Hub
What's more, to celebrate our smart new look, we're giving you the chance to WIN one too! Scroll down to enter to win a £300 voucher* to treat yourself at John Lewis.
Have you seen...?
Breastfeeding
 
Your step-by-step
guide

Click to view ›
The Many
Colours of Poo
What different colours
and textures may mean

Read our guide ›
Baby Massage
Helping to soothe and
calm baby, and strengthen
your bond

Find out how ›
Feeding Issues Hub
Over 50% of babies will have some
feeding issues in first 6 months.
Our guide is here to help.

Click to view ›
Win a £300 John Lewis Gift Card*
To celebrate our smart new look, we're giving you the chance to win one too, with a £300 Gift Card at John Lewis.

Enter below, by 7th October, telling us why you love being in SMA® Baby Club.
Enter now
T&Cs apply. 18yrs+. UK resident. Ends 07.10.24.
Here for you 24/7 Careline
Our Careline team of friendly experts are on hand around the clock to
offer personalised advice and support.
Mandy
Mandy
Careline Manager
Bev
Bev
Careline advisor and former midwife
Michelle
Michelle
Careline advisor with special interest in feeding issues
Claire
Claire
Careline advisor with special interest in baby feeding
Call us on 0800 081 81 80
Live chat Live chat
Email us Email us
Whatsapp Whatsapp
Pioneering baby nutrition since 1919
SMA® Baby Club
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IMPORTANT NOTICE: We believe that breastfeeding is the ideal nutritional start for babies and we fully support the World Health Organization's recommendation of exclusive breastfeeding for the first six months of life followed by the introduction of adequate nutritious complementary foods along with continued breastfeeding up to two years of age. We also recognise that breastfeeding is not always an option for parents. We recommend that you speak to your healthcare professional about how to feed your baby and seek advice on when to introduce complementary feeding. If you choose not to breastfeed, please remember that such a decision can be difficult to reverse and has social and financial implications. Introducing partial bottle-feeding will reduce the supply of breast milk. Infant formula should always be prepared, used and stored as instructed on the label in order to avoid risks to a baby's health.

*Terms & Conditions of prize draw.
Open to existing SMA® Baby Club members who are UK residents aged 18 or over, excluding employees of Nestlé UK Ltd and their immediate families, its agents, or anyone else professionally connected with the promotion. To enter, entrants complete the entry form specified here including why they love being a member of SMA® Baby Club for a chance to win a £300 John Lewis voucher. Entry period for draw opens at 06:00 on 26.09.24 and ends at 23:59 on 07.10.24. No Purchase necessary. There is one prize available to be won. One entry per Baby Club member. For further details, restrictions, and full terms and conditions, see this page.

Promoter: Nestlé UK Ltd, Nestlé House, Haxby Road, York YO31 8TA.

Nestlé UK Ltd & Nestlé Ireland Ltd
®Reg. Trademark of Société des Produits Nestlé S.A.
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